Steven Melman is the President and Director of Business Development. Steve is responsible for the direction and management of the company and has been for over a decade. Steve possesses the highly analytical big picture vision and the ability to work with management, staff and customers to convert complex requirements into actionable project plans. He has worked in virtually every aspect of online business and has developed lasting relationships as a business developer.
Steve has purchased and sold millions of dollars in online media and helped market and develop technologies from conception to market. Steve began his career at DoubleClick (a Google subsidiary) and thrived as one of the company’s top sales representatives. Steve left and founded PermissionDIRECT.com in 1998
Alexandra Gebhardt is Chief Social Strategist, with over six years of hands-on experience in leveraging emerging social networking and web technologies to build audience and online communities. Alexandra is considered an expert in social media, web 2.0, blog development (WordPress), podcasting, online content creation and distribution. Her contagious passion for social media allows Alexandra to consult with clients in developing their social strategy and brand helping to build their presence and brand across the full range of social networks.
Her 15+ years in traditional marketing, communications, and public relations management give her the background and experience to align these new technology tools with proven business goals and objectives. Understanding these concepts also helps her provide hands-on training and expertise that delivers results.
She currently leads social conversations, engages the audiences, monitors and measures the results for B2B and B2C clients that include FileMaker Inc., an Apple subsidiary. She works behind the scenes for celebrities, and is the key producer of imaging and consumer electronics analyst, Mike McNamara’s “The McNamara Report”.