  |
|
|
 Search engine optimization (SEO), also known as search engine positioning (SEP) and search engine marketing (SEM), is the art and science of increasing your website's visibility in the major search properties across a strategically defined set of keywords and phrases that apply to products or services offered on your site. Traditional search engine optimization services include the following: keyword research and selection, meta tag development and implementation, linking strategy development and implementation, directory listing development and submission, Web page submission and campaign results reporting. PermissionDIRECT handles the entire directory submission process for your website from keyword and category identification to submission and lobbying. Your site is submitted, including internal sections, to the major search directories as appropriate when new sections are developed, existing content is edited and modified, and as directories add new categories.  Sometimes just submitting your main Web site homepage URL to the top search engines isn't enough. If you want your individual product and informational Web page URLs to be indexed and listed in the top search engines the way that you want them listed you need to work with a company that can guarantee it will happen. Paid Listings are the most effective way to bring qualified customers and leads from search engines and directories directly to your Web site. In a 2003 study, the Internet Advertising Bureau (IAB) determined that Paid Listings embedded within search engine results pages are more than twice as effective as regular search results for driving clicks and sales to advertiser Web sites. We will work with you to research the best "keywords" (search terms) to target for your company and then carefully assist you in selecting the most popular to use in your search engine marketing campaign. Our team of keyword ranking specialists consults with you on any changes needed to your website and explains the next stages of the search engine marketing process. Purchasing keywords in Google and Overture offers an immediate way for you to drive qualified traffic to your website, but keywords vary by user demographics and psychographics, by product, by stage within the buying cycle, by website, and by literally dozens of other factors. As a result, it is crucial for you to have a clear understanding of how various types of web users search for solutions BEFORE investing in any PPC program - an understanding that requires an investment in time and tools which you may not wish to manage yourself. Our full-service account management team will devise a search strategy specific to your online business then launch, monitor and manage the program on a daily basis to ensure its effectiveness. Your Pay-Per-Click listings will be tagged with our Return on Investment technology to determine, in real time, the ROI per key-term within each Pay-Per-Click account. To Find Out More... 
|
| | Privacy Policy | Contact Us | phone: 212-289-7968 | fax: 603-925-3660
|
|
Copyright © 1999-2008 PermissionDIRECT. All rights reserved. |